A client who opens your price list wants to know three things: can I afford her, what exactly do I get, and how do I book. If your list answers those in under a minute, you've already done half the work.
Before you start, you need your numbers. If you don't yet know your minimum fee for each type of job, do the pricing guide first.
What every makeup price list needs
Name each service the way a client would search for it: bridal makeup, bridesmaid makeup, event makeup, makeup lesson.
Lashes, touch-up kit, how long you stay, products for sensitive skin. Scope is what makes a price feel fair.
“From €X” for services that change with date, location or group size. Exact prices where nothing changes.
Travel, early starts, waiting time, extra people. Agreed now, not argued about on the day.
Deposit, when the balance is due, your cancellation rule. One short paragraph is enough.
One clear way to ask about a date, with what you need to know: date, place, time, number of people.
An example layout
This is a structure, not a price recommendation. The amounts are placeholders so you can see how the lines fit together. Put in your own.
| Service | What's included | Example price |
|---|---|---|
| Bridal makeup | Long-wear makeup, lashes, touch-up kit, up to 1.5 hours | from €X |
| Bridal trial | Up to 2 hours, two look options, photos to keep | €Y |
| Bridesmaid or guest makeup | Full makeup with lashes, about 45 minutes | €Z per person |
| Staying on for touch-ups | Until the first photos or the ceremony | € per hour |
| Early start | Ready before 7:00 | + € surcharge |
| Travel | Included within your area, beyond that per km or flat fee | € per km |
Placeholders only. Your services, times and prices come from your own costs and market.
Packages or single services?
Both work. Single services are easier to compare and to change. Packages are easier to buy, because the client makes one decision instead of five.
A simple approach: list single services, then add one or two packages for the situations you see most, like “bride plus trial” or “bride plus three bridesmaids”. Keep the package price honest. It should be easier, not a hidden discount that eats your margin.
Mistakes that make a price list look cheap
- Too many services. Ten lines for small variations confuse people. Five to eight lines is plenty
- Prices with no scope. “Makeup €80” says nothing about what she gets
- Apologetic words: “only”, “just”, “special price”. State the price and move on
- Old prices. If the list says one thing and your reply says another, trust drops
- Hidden extras that appear later. Put travel and early starts on the list
- A blurry phone screenshot. Make it clean and easy to read on a phone
A price list isn't there to look cheap. It's there to look clear.
Where to publish it
- Your website: one page per main service with a starting price. This is the version Google can find.
- A one-page PDF you send with your first reply, so the client has everything in one place.
- An Instagram highlight with starting prices and “how booking works”.
- A saved reply that links to the price page, so you're not typing it from scratch every time.
Different lists for different clients
Private clients, planners and production companies read prices differently. A bride wants a clear package. A planner wants to know your terms and how you work with her couples. A production wants a day rate, overtime and what's included in kit.
You don't need three websites. You need a public list for private clients and a short rate sheet you send when a business asks. See working with planners, photographers and agencies.
When to update it
- Once a year, before your busy season opens for bookings
- When your costs go up: product, fuel, rent, tax
- When you're consistently fully booked months ahead. That's demand telling you something
New prices apply to new inquiries. Anyone who already has a quote or a booking keeps the price they were given.
Quoting, deposits and following up are covered step by step in the Academy's Sell Yourself module.
See the modulesQuestions
Should makeup artists show prices publicly?
A starting price usually helps. It filters out people far below your range and saves you answering the same question. Final prices still depend on date, place and group size, so quote those individually.
How many services should be on a makeup price list?
As few as clearly describe what you do. For most artists that's five to eight lines plus extras and booking terms.
Should I list my trial price?
Yes. A trial is a separate service with its own time and costs. If part of it comes off the final booking, say so.
