The full course
International MUA Business Academy
The guides on this site are a start. The International MUA Business Academy is the complete version: an online, self-paced business course for working makeup artists by Izidora Weisseisen.
Izidora is an international hair and makeup artist whose work includes the Cannes Film Festival and Paris Fashion Week. The Academy is built on the business side of that work: branding, pricing, client communication, negotiation and taking a makeup career international. It does not teach makeup technique.
What is inside
| Part | What it covers |
|---|---|
| 1. Brand Yourself | Career direction, positioning, portfolio strategy, website and Instagram as sales assets |
| 2. Sell Yourself | Understanding buyers, qualifying inquiries, quoting, deposits, follow-up and price objections |
| 3. Go International | Choosing a market, researching its ecosystem, a 90/60/30-day entry plan, first outreach |
| 4. Network & Get in the Room | A contact system, who to contact first, outreach by role, assisting, test shoots |
| 5. Business Etiquette | Preparation, consultation, discretion, hierarchy on set, feedback and pressure |
| 6. Money & Opportunities | Revenue and profit, rate logic, negotiation, protecting the booking, judging opportunities |
| 7. Get Booked Again | Rebooking, referrals, proof, returning to markets, representation, raising rates |
| 5 deep dives | Living in a market, career operations, communication, international research, the 12-month roadmap |
| Bonus | A content year with 365 content hooks |
91 lessons in total, with workbooks, interactive exercises and part checks.
What you get
- 7 modules, 5 deep dives and 91 lessons, self-paced
- Workbooks and interactive exercises you fill in for your own business
- Part checks to test what you learned
- A 12-month business roadmap
- 365 content hooks
- A certificate of completion as a PDF with a public verification link
- Lifetime access, in English, sign-in by e-mail code (no password)
Price
€59 for a limited time (regular price €129). One-time payment, no subscription, lifetime access.
Who it is for
- Working makeup artists who get some bookings but not enough, or not at the right price
- Artists who find money conversations uncomfortable and want words and structure for them
- Artists who want to work with planners, producers and brands, not only private clients
- Artists who want to work internationally and need a plan rather than a dream
Who it is not for
- Anyone looking for a makeup technique course
- Anyone looking for guaranteed income or bookings: no course can promise that
- Artists who want personal one-to-one feedback on their situation: that is private mentorship, a separate service
Try before you buy
- A free preview lesson, “Protect the booking” (international payments, cancellations and financial protection), after creating a free account at academy.izidoraempire.com
- A free 3-minute plan quiz that suggests what to fix first
- The free makeup artist rate calculator
See the curriculum, read the free lesson or enroll.
Go to the AcademyQuestions
How long does the course take?
It is self-paced with lifetime access, so you decide. Many artists work through one part at a time and apply it before moving on.
Is the course in English?
Yes, the course is in English.
Is there a certificate?
Yes, a certificate of completion as a PDF with a public verification link.
Is it a subscription?
No. It is a one-time payment with lifetime access.
Who do I contact with questions?
Write to support@izidoraempire.com.